1983
Background
M.Bird is a rooftop bar at Tampa’s Armature Works, offering tropical cocktails, elevated small plates, and panoramic waterfront views. With its breezy atmosphere and stylish setting, M.Bird is the go-to destination for weekend brunch, golden hour drinks, and effortless rooftop gatherings.
THE ASK
Refresh M.Bird’s branding to reflect a more polished, social-forward experience—think rooftop cocktails and brunch with the girls.
THE Challenge
Maintain M.Bird’s tropical charm while evolving the brand into something more modern, feminine, and approachable.
THE Solution
Introduce a rebrand that softens the tropical aesthetic with sun-washed colors, elegant typography, and clean layouts—bringing a fresh, elevated identity to menus, signage, and digital touchpoints.
Primary Logo
A text-only logo uses the primary font that emphasizes the restaurant's name with a homemade, artisanal feel that is reminiscent of Greek culture.
Secondary Logo
The secondary logo pairs my primary font with an illustrated pizza slice, blending simplicity and playfulness to represent Pandora's Pies.
Alternative Logo
Featuring a half-pizza illustration wrapped in text, this logo merges art and typography to showcase the restaurant's product and purpose.
Color Palette
The color palette for Pandora's Pies was selected with the goal of merging Greek aesthetics and the ambiance of a traditional pizzeria. The green, blue, and tan were inspired by Greece's colors, symbolizing the sea, landscapes, and ancient architecture. In contrast, the orange, yellow, and brown echoed the warm, comforting tones often found in pizzerias.
