mbird
Background
M.Bird is a rooftop bar at Tampa’s Armature Works, offering tropical cocktails, elevated small plates, and panoramic waterfront views. With its breezy atmosphere and stylish setting, M.Bird is the go-to destination for weekend brunch, golden hour drinks, and effortless rooftop gatherings.
THE ASK
Refresh M.Bird’s branding to reflect a more polished, social-forward experience—think rooftop cocktails and brunch with the girls.
THE Challenge
Maintain M.Bird’s tropical charm while evolving the brand into something more modern, feminine, and approachable.
THE Solution
Introduce a rebrand that softens the tropical aesthetic with sun-washed colors, elegant typography, and clean layouts—bringing a fresh, elevated identity to menus, signage, and digital touchpoints.
