Viva Tequila Seltzers
Background
Capitalizing on the energetic atmosphere of Boston and Tampa baseball games, this project introduces Viva Tequila Seltzers as a premium and refreshing beverage choice for fans. By strategically engaging with the game-day experience, we aim to establish Viva as a go-to option for those seeking a step up from traditional ballpark drinks.
THE ASK
Drive trial, awareness, and ultimately sales of Viva Tequila Seltzers within the Boston and Tampa markets, specifically targeting baseball game attendees.
THE Challenge
Breaking through the established beer and hard seltzer presence at these high-energy events and convincing consumers to choose a tequila-based option.
THE Solution
Develop clear, concise, and visually engaging designs that highlight the product's key attributes and create a memorable brand experience at baseball games in both target markets.
